Current:Home > ScamsChipotle brings back 'top requested menu item' for a limited time: Here's what to know -Trailblazer Capital Learning
Chipotle brings back 'top requested menu item' for a limited time: Here's what to know
View
Date:2025-04-18 05:09:03
Smoked brisket is back at Chipotle.
The restaurant chain announced the return of its "top requested menu item" Tuesday, saying fans on social media have been clamoring for the smoked brisket to come back since it was first introduced three years ago.
The protein option will be available at participating restaurants in the U.S. and Canada for a limited time, the company announced said in a news release.
Made with real beef, the brisket is seared on the plancha and seasoned with spices, including smoked serrano chili pepper and chipotle chili pepper, according to the company. The brisket is then hand-chopped into juicy bites and finished in a savory brisket sauce made with smoky chili peppers.
"We are listening to our guests and bringing this fan-favorite menu innovation out of the vault after three years," said Chris Brandt, Chief Brand Officer, in the news release, saying the smoked brisket will "delight guests."
Chipotle Halloween costumes:Chipotle uses memes for inspiration in first-ever costume line with Spirit Halloween
Chipotle offers deal on smoked brisket orders
Chipotle said it will offer a $0 delivery fee on all smoked brisket orders placed through the Chipotle app and website from Thursday, Sept. 12 through Sunday, Sept. 29 in the U.S. and Canada.
Orders must include at least one entrée with smoked brisket to qualify, the company said, and deliveries and redemptions are subject to availability. The offer is also not valid on orders placed via third-party delivery platforms.
Chipotle collabs with Spirit Halloween on first-ever costume line
Meanwhile, ahead of spooky season, Chipotle is dropping its first ever Halloween costume collection with Spirit Halloween.
The collection has made a Chipotle napkin, fork, water cup, burrito and to-go bag all wearable. It was inspired by a social media tradition in which users come up with off-the-wall costume ideas and share them online. Most, if not all, of these costume ideas are "packed" in a Spirit Halloween bag to give it an air of authenticity, according to a company news release.
Chipotle hopped on the bandwagon then, creating a mockup of a fork and napkin costume to engage with customers.
Now, the two brands are working together to "reawaken" the memes with the costume collection, which will be available until supplies last. Chipotle's water cup, burrito and to-go cup are the latest additions to the costume lineup.
Chipotle took to X on Monday to tease the "Boorito" collection over the last week, sharing a couple of posts to get customers excited about the meme-inspired costumes.
"Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we're taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween," Chipotle spokesperson Chris Brandt said in a statement. "In addition to these bodysuits, we will be treating fans to a scarily great offer next month."
Spirit Halloween is "beyond thrilled" to be working with Chipotle to bring some of the creations to life, Kym Sarkos, Spirit Halloween's executive vice president, said in a statement.
Chipotle's Halloween costumes will be available for purchase online and sold at select Spirit Halloween retail locations in Chicago, Denver, New Jersey, Los Angeles, New York and Egg Harbor Township, New Jersey, while supplies last.
The bodysuits, available in adult small to XL, are all sold separately, and they retail for $39.99 in the U.S. and Canada.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
veryGood! (7714)
Related
- Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
- Baltimore man convicted in 2021 ambush shooting of city police officer
- Lance Bass on aging, fatherhood: 'I need to stop pretending I'm 21'
- The Masked Singer Epically Pranks Host Nick Cannon With a Surprise A-List Reveal
- Louvre will undergo expansion and restoration project, Macron says
- Arizona’s health department has named the first statewide heat officer to address extreme heat
- American Express card data exposed in third-party breach
- Mississippi House votes to change school funding formula, but plan faces hurdles in the Senate
- Jorge Ramos reveals his final day with 'Noticiero Univision': 'It's been quite a ride'
- Indiana legislators send bill addressing childcare costs to governor
Ranking
- Senate begins final push to expand Social Security benefits for millions of people
- Claudia Oshry Shares Side Effects After Going Off Ozempic
- Spectacular fields of yellow mustard draw visitors to Northern California’s wine country
- Bachelor Nation’s Chris Harrison Returning to TV With These Shows
- Juan Soto praise of Mets' future a tough sight for Yankees, but World Series goal remains
- Progressive Los Angeles County District Attorney George Gascón advances to runoff
- Caitlin Clark's potential WNBA contract might come as a surprise, and not a positive one
- Why are clocks set forward in the spring? Thank wars, confusion and a hunger for sunlight
Recommendation
Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
Celebrate National Dress Day with Lulus’ Buy 3-Get-1 Free Sale, Featuring Picks as Low as $19
Fumes in cabin cause Alaska Airlines flight to Phoenix to return to Portland, Oregon
Gal Gadot Gives Birth, Welcomes Baby No. 4 With Husband Jaron Varsano
Sam Taylor
Senate committee advances bill to create a new commission to review Kentucky’s energy needs
Jim Parsons and Mayim Bialik Are Reprising Big Bang Theory Roles
Police continue search for missing 3-year-old boy Elijah Vue in Wisconsin: Update